Saturday, June 25, 2011

Google Wants to Manage Your Online Identity - Will You Let It?

Let’s be honest now: We've all Google-d ourselves at some point or another in our lives. Be it for vanity’s sake or to protect your online identity, it’s always good to see what people are saying about you online.

The new ‘Me on the Web’ feature on the Google Dashboard now makes this easier. All you need to do is set up a Google profile. You will then be notified about hits from the data points on your profile, like your name and email.

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“Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update,” Googleexplains.

A similar feature has long been available by customizing searches with alerts. Now, it takes fewer clicks.

Along with the feature, Google has also helpfully put together some resources on how to manage your online reputation and remove a site from Google’s search results.

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This is useful in ensuring that personal or embarrassing information are not floating around on the web.

However, skeptics believe that this move proves Facebook’s claims that Google has been secretly collecting information about its users without their knowledge.

“It seems less about tell you what Google knows about you from the web and more about helping Google understand who you are on the web”, said Danny Sullivan.

Regardless of whether Google is trying to hurt or harm, it’s always good to remember to practice caution when we go about our activities online. Especially when submitting personal information.


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